START

VAN HET PROGRAMMA

Week 1

Team dynamics
& Riskiest Assumptions

Week 2

Problem Solution Fit & Business Model Sketch

Week 3

Business Model Validation

Week 4

Experiment Principles

Week 5 - 9 

From Assumption to Validation

Week 10 -11

Scaling your business model

Week 12 - 13

“Pitch, Measure, Learn” – Stakeholder Validation

EINDE

VAN HET PROGRAMMA

Week 1

Modules

- The HOW and the WHY

- Team challenge

- Introduction Lean Startup

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Key Learnings 

- Get to know your customer

- Identifying your Early Adopter

- Understand the problem(s) your customer has

- Understand the job your customer is trying to get done

Week 3

Modules

- Customer Development part II

- Value Proposition Design

- Business Model Canvas

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Key Learnings 

- How to create a Business Model Canvas to ensure you capture the value of the solution

Week 5 - 9 

Modules

- Running Experiments                     

- Analyze results                                   

- Working in Sprints                            

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Modules

- Customer Development part I

- Job based thinking

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Key Learnings 

- How do you take customer insights and design a solution

- How to create a Business Model Canvas to ensure you capture the value of the solution

Week 2

Week 4

Modules

- Experiment Design

- Assumption Mapping

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Key Learnings 

- How to identify the risky assumptions within a business

- How to create an experiment to (in)validate you assumptions

- How to learn distinct customer intent from action through cheap, fast and small experiments

Key Learnings 

- Run multiple weekly experiments to (in)validate the riskiest assumptions

- Analyse market data and adjust the teams directions accordingly, do we need to Pivot or Persevere?

- Learn to work in weekly build - measure - learn sprints

- Test teams lo-fi mvp with tested persona’s, and find out if solution meets their need and they are willing to pay for it

- Learn to keep track of learning progress and communicate clearly to stakeholders

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- MVP /Pivot

- Data and API’s

- Innovation Accounting

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Week 10 - 11

Modules

- Introduction to pitching

- Growth hacking

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Key Learnings 

- To understand best practices in communications and practice pitching you innovative ideas and get feedback

- Growth hacking techniques to scale

- Learning to identify which point you can move from searching for a business model to scaling a proven business model

Week 12 - 13

Modules

- Work on pitches

- Final team pitches

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Key Learnings 

- How to convince stakeholders and investors of your concept/product